About me
Hi, I'm Fanis Glarentzos.
A data professional specialising in marketing effectiveness, product growth, and forecasting, along with a technical prowess. My academic background blends business strategy, econometrics and statistical modelling in order to tackle critical commercial challenges and offer insight in an era where we are swarmed by information and data.
Educational background
I hold a BSc in Business Administration and a MSc in Behavioural Economics.
My academic achievements have impacted my approach to analytics and decision-making..
- Business Administration gave me a strategic foundation of the overall needs of a business, market understanding, revenue mechanics and stakeholder requirements.
- Behavioural Economics have further strengthened my statistical thinking, experimental design skills, A/B testing and ability to model human decision-making under bias and uncertainty, along with helping my mindset with recognising when biased.
This combination enables me to design models that first focus on being impactful and commercially meaningful and then technically robust.
Professional background
Timeline: Researcher -> Business Analyst -> Market Research Analyst -> Data & Information Analyst -> Data Science (Analytics)
Through my experience, responsibilities have evolved from research and insight generation to building full analytical pipelines & systems and predictive models.